Economic decisions. Shared consequences.
Welcome to Souq Lab
Run a fictional bottled-water company through four changing markets. Explore demand, costs, employment and policy together.
Explore economics
- Time:
- 5–10 minutes
- Login:
- None
- You get:
- Move price, costs and demand and watch one market respond.
Practice against bots
- Time:
- About 15 minutes
- Login:
- None
- You get:
- Run a company for four rounds against computer rivals, on this device only.
Join a live game
- Time:
- One class session
- Login:
- Room code and team code from your instructor
- You get:
- Run a company with your team against your classmates.
Instructor login
- Time:
- A few minutes to set up
- Login:
- Instructor email and password
- You get:
- Create a classroom, open rounds and lead the debrief.
How a round works
- Make a decisionSet price, production and staff, and pick one strategy card.
- See the market reactDemand, sales, costs and cash update for every company.
- Try a different choiceRe-run your round with one change and compare.